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Avid SolutionsSocial Media Strategy
As part of the 'Save the World' campaign, I've integrated Avid's social media profiles on Twitter and Facebook.
I created a custom tab for Avid's Facebook page containing a contest inviting fans to refer short sale accounts.
I customized a skin for Avid's Twitter page in preparation for managing the page: Retweeting, posting, and strategic following of people to generate potential leads for people with properties in danger of forclosure that can be saved with short sale options.
twitter.com/AvidShortSales | www.AvidShortSales.com | facebook.com/AvidShortSales
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NEW NationalAudience Building
The Network of Executive Women (NEW) promotes the advancement of women in executive positions in the retail industry.
NEW's membership is exceptional reaching most of the major regions and cities around the United States and even into Canada. Problem was, when I came on board, though they had thousands of members, their social media profiles only had a couple hundred across the board.
We devised a strategy run a Kindle 'Fire' giveaway and offer it exclusively to their member base. Since NEW is not a B2C organization, marketing the giveaway to the general public provided no value. They wanted to connect with their current membership base through their social media. As a result, we sent an email out to their member base which resulted in over a 1000% increase in their followers on their Facebook page, Twitter profile, and more importantly, their LinkedIn group!
I also designed a custom 'NEWConnect' Facebook tab that listed and linked to each regional division social media pages to aid in members, or potential members, find the nearest regional division so that they could attend the events provided.
twitter.com/NEWNational | www.NEWOnline.org | facebook.com/NEWNational | linkd.in/newnational
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XLogotechSocial Media Strategy
XLogotech provides custom USB drives for marketing solutions, brand promotion, event giveaways, etc.
When I came on board, XLogotech did not have a social media presence. My task was to create the presence and incorporate the branding across the board.
Being that USB drives are digital, we developed a strategy to push a 'green' digital marketing tagline. XLogotech is mainly a B2B model, so additional to Facebook and Twitter, I also created a LinkedIn group to target that audience which fits their current clientele.
twitter.com/xlogotech | www.XLogotech.com | facebook.com/xlogotech | linkd.in/xlogotech
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Social ShopperAudience Building
SocialShopper offers one amazing deal every day at discounts of 50% - 90% off of the best local restaurants, spas, entertainment, outdoor activities, and more!
In preparation for the company launch in 2010, I implemented a strategy to build an audience on Twitter, Facebook, and email list that utilized street teams, custom tabs promotions, and giveaways.
The efforts grew the pre-launch fan base to over 5,000 and email list over 10,000.
twitter.com/socialshopper1 | www.SocialShopper.com | facebook.com/socialshopper
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